Chat Ads Report
Independent coverage of ChatGPT advertising

Know exactly what you can run in ChatGPT ads today.

What is live, what is still in testing and what OpenAI has not published yet. Every claim is dated and linked to its source.

Last checked October 26, 2026 Sources linked on every page Not affiliated with OpenAI
Status board

ChatGPT ads features: where each one stands

Based on OpenAI's September 16, 2026 announcement and OpenAI Help Center pages. Updated October 26, 2026.

FeatureStatusWho can use itSource
Sponsored AgentsLimited alphaSelected advertisers only. No early-access requests accepted.OpenAI Help
Shopify app for ChatGPT adsLiveUS Shopify merchants first. Other ChatGPT ads markets scheduled from September 23, 2026.Digital Applied
HubSpot CRM integrationLiveHubSpot customers. HubSpot is the first CRM partner.Digital Applied
Ads Manager plugin inside ChatGPTRolling outAdvertisers. Create, update and analyze campaigns with prompts.Digital Applied
Suggested ad copy and imageryRolling outAdvertisers, inside Ads Manager. You review before use.Digital Applied
AI text customizationLaunchingOpt-in. Adapts and translates your headlines to the conversation.Digital Applied
Sponsored Agents pricing and measurementNot publishedNo official price, CPC or performance data yet.OpenAI Help
Guides

Start here

ChatGPT Sponsored Agents: what businesses can access now

Who can create one, whether there is a signup, and how to prepare while access is closed.
Our standard

What is confirmed and what is not

Confirmed by OpenAI

  • Sponsored Agents exist and are in a limited alpha test.
  • OpenAI is not accepting early-access requests right now.
  • Sponsored conversations are labeled as sponsored.
  • Shopify and HubSpot are launch partners.

Not published yet

  • Sponsored Agents pricing or cost per conversation.
  • How advertisers build and train an agent.
  • Measurement and reporting for agent conversations.
  • A date for wider access.

We do not publish rumored performance numbers. When OpenAI confirms something, we update the page and the date.